In this informative and live interactive webinar, Dr. Harnois will discuss unique digital marketing tools that address a persistent pain point for all dental practices - increasing treatment acceptance. Dr. Harnois will demonstrate how to present clinical treatment options and accelerate case acceptance using a simple smile design application. Additionally, Ali Owen, 12-year Practice Administrator, shares valuable patient presentation tips to engage potential patients and increase case acceptance.


After completing this webinar, attendees will be able to: 

  • Understand the advantage of presenting a smile design to your patients  
  • Apply the power of digital smile design to evoke patient emotions and accelerate treatment acceptance 
  • Leverage the smile design in marketing to current and potential patients 

Our Speakers

Peter Harnois, DDS
Featured Speaker

Dr. Peter Harnois has been practicing general and esthetic dentistry in Hinsdale, IL for over 39 years. With a passion for esthetic and minimally Invasive dentistry, he has seated more than 5,000 veneers to date. He is the President of the Illinois Chapter of the American Academy of Facial Esthetics, a member of the American Academy of Cosmetic Dentistry, The World Clinical Laser Institute, The American Dental Association, and The Chicago Dental Society. He is a nationally recognized lecturer and educator known for his coherent and interactive style. 

Ali Owen
Practice Administrator

Ali was born and raised in Ohio and made her way to Las Vegas in 2013, where she quickly found her dental home at Hillcrest Dental. Over the past 12 years, Ali has worn several hats within the dental office but mostly enjoys overseeing the practice's daily operations and working closely with her team to ensure an exceptional patient experience. Ali is so grateful to work alongside such talented and passionate individuals who share her love for all things dentistry. Ali recently received her ADA Dental Coding Certificate and is a member of AADOM.   

Barry Trexler
Exec. VP, Sales & Marketing at DenMat

Over 20 years working with dentists and practices, Barry brings a wealth of practice management experience from his early work and experience in patient financing with CareCredit and ChaseHealthAdvance. He brings that experience to developing digital practice management solutions to drive practice growth for current DenMat customers and new DenMat customers. As the leader of sales and marketing, he is committed to bringing innovative products, materials, and solutions to dental practices.

Aaron Tuck
Sr. Customer Care Advisor at DenMat

Aaron Tuck is the program lead for the Smile Discovery Program.  He has been with DenMat over the last three years in sales and customer services roles. Currently, he works with current and new practices in helping practices and their staff implement digital marketing solutions that drive new patient opportunities and case acceptance.  

A simple picture can sell a case

With the LumiSmile digital smile design app, practices can take a photo of every patient, and then present the enhanced photos to the patient within minutes as part of a cosmetic consultation.


The images can be quickly and easily sent to the patient's phone or email. Give patients the unique experience of not only being able to preview their potential new smile, but share it with friends and family.

LumiSmile Converts Cases