About DenMat

DenMat Holdings, LLC.

Thank you for visiting DenMat!

Since 1974, DenMat has been a leader in high-quality dental products for dental professionals in more than 60 countries around the world. DenMat makes and assembles most of its products at its world headquarters on the Central Coast of California. DenMat offers three main product categories: Consumables, Small Equipment, and a full-service Dental Laboratory. DenMat's consumables include the brands known and trusted: Geristore®, Core Paste®, Tenure®, Ultra-Bond®, Infinity®, Splash®, Precision®, Perfectemp®, Atridox® and LumiBrite®. DenMat's small equipment includes a broad suite of products, including NV™, SL3™, and SOL™ soft-tissue diode lasers, Rotadent® power toothbrush, PeriOptix™ magnification loupes and lights, Flashlite™ curing lights, Velscope® Vx-the world's top choice for oral lesion screening, and a full line of high-quality hand instruments. DenMat is the home of the world's #1 patient-requested thin veneer, Lumineers®. Now better than ever and backed by Thinnovation®: DenMat's fresh multi-disciplinary approach to anterior esthetics using the latest generation of Lumineers. DenMat now crafts Lumineers by using advanced digital scanning, proprietary design software, 3-D printing-all hand-finished by skilled lab artisans in California. DenMat also features Snap-On Smile®, the ultimate provisional appliance.

Each of DenMat’s more than 400 employees is focused on assuring that you, our dental customers, love our products and love your customer experience.

We’re building one of the world’s great dental companies, one happy dentist at a time!

DenMat Facts


1974
 
DenMat was founded in Santa Maria, California in 1974 by local dentist, Dr. Robert Ibsen. Dr. Ibsen was a USC graduate in both Optometry and Dentistry.
1982
 
DenMat introduced the revolutionary Rembrandt Shade Modification System, allowing clinicians to easily treat discolored teeth. Never before had dentists had the ability to “paint” teeth to make every restoration a perfect match.
1984
 
DenMat introduced Cerinate® porcelain veneers, enabling long-term cosmetic improvement of anterior teeth. Manufactured with DenMat’s own proprietary porcelain named, Cerinate, the thin veneers were bonded to teeth with no shots, drilling or removal of vital tooth structure. The strength of the porcelain along with DenMat’s own Ultra-Bond® and Tenure® bonding materials made for 20-plus years of clinically proven success that spearheaded the “thin veneer” and “minimally invasive dentistry” trend to come.
1986
 
DenMat made available to dentists its Rembrandt Whitening Toothpaste. This patented toothpaste was proven in university clinical studies to remove, not just inhibit, the formation of plaque and tartar, a claim no other toothpaste could make.
1990
 
Rembrandt Oral Care Products became available to consumers at retail. The product line included: Rembrandt Whitening Toothpaste in multiple formulas and flavors, alcohol-free mouthwashes and Rembrandt Dazzling BreathDrops. DenMat was also the pioneer of modern whitening systems with Rembrandt Lighten, the first dentist- dispensed bleaching system to carry the ADA Seal of Acceptance.
2004
 
DenMat re-branded Cerinate veneers as Lumineers® and launched a major advertising campaign direct to consumers, driving patients into dental offices to get the smile they had always wanted. Lumineers became and is still the number one patient- requested veneer.
2008
 
DLJ Merchant Banking Partners, a private equity investment affiliate of Credit Suisse, acquired a majority interest in DenMat and established a new management team.
2009
 
During the nation’s economic downturn, Snap-On Smile® was introduced to consumers via television advertising with dentist referrals, providing a less expensive alternative means of improving one’s smile.
2011
 
Centre Partners Management LLC and Mill Street Partners, a team of seasoned dental industry executives, acquired DenMat and promptly began making acquisitions of products to complement the DenMat core product line.
2012
 
DenMat acquired the restorative and impression lines of Discus Dental, LLC, followed by PeriOptix,® Inc., a leading provider of magnification loupes and illumination systems.
2013
 
DenMat moved its headquarters to Lompoc, California to accommodate the changing spatial needs of the company.
2014
 
DenMat acquired the dental assets of Zila, Inc. Production of Zila products were transferred to Lompoc from Colorado and Arkansas. DenMat has since received drug distribution licenses from all 50 states to distribute its ATRIDOX® and Pro-DenRx oral hygiene products from its Lompoc headquarters.

Also in 2014, DenMat purchased the G. Hartzell and Son line of hand instruments. Hartzell® instruments continue to be manufactured at Hartzell’s Concord, California facility and shipped to customers from Lompoc.
2015
 
DenMat opened DenMat UK, a wholly owned subsidiary located outside of London.
Today
 
DenMat employs approximately 340 employees and manufactures a complete line of cosmetic and restorative formulations. The Company services more than 86,000 dentists nationwide, and its products are available in 98 foreign countries, along with its own office outside of London. Educational programs are offered for continuing education credits nationally and abroad.
DenMat is located at 1017 W. Central Ave., Lompoc, California 93436 (800) 433-6628 or www.denmat.com.