Press Releases

Click on a press release to view the whole article

  • 07/22/2016 DenMat Holdings, LLC® DenMat® Launches PeriOptix Loupes to the International Space Station
    PeriOptix®, DenMat’s magnification and illumination division, is excited to announce that its products have been selected for use by astronauts aboard the International Space Station.
  • 05/23/2016 DenMat Holdings, LLC® Launches ROTADENT PROCARE™ Professional Rotary Toothbrush
  • 01/27/2016 DenMat Holdings, LLC® Adds Fellow of the American Academy of Cosmetic Dentistry to Laboratory Operations Team
  • 12/08/2015 DenMat® Launches Revolutionary New Firefly Cordless Headlight System
  • 12/08/2015 DenMat® Launches New Whitening Practice Building System with Office Personalized Whitening Product
    Lompoc, California Hospital Benefits from DenMat Donation
  • 08/11/2015 DenMat Announces New Practice-building CE Course in Las Vegas
  • 8/11/15 Las Vegas, NV: DenMat is excited to announce a new continuing education course for general dentists, “Minimally-Invasive Dentistry – Maximum Practice Growth” to be held at the Bellagio Hotel in Las Vegas on October 2-3, 2015. This unique 2-day hands-on course offers best practices from two top dentists, Dr. Peter Harnois and Dr. Mike Kesner, who have built highly successful practices. Course attendees will learn the latest methods for practice marketing, case acceptance, and practice management to build a successful esthetics-oriented dental practice in today’s competitive marketplace. A key component of the new course is clinical training, including hands-on placement of minimally invasive, ultra-thin, highly esthetic veneers, smile design, and case consultation. The course provides 14 hours of continuing education at the beautiful Bellagio Hotel in Las Vegas. Special early-bird pricing and offers are available while they last. Please call 1-800-4DENMAT to register, or for further information! You can also learn more online at

  • 07/01/2015 DenMat® Launches New Whitening Practice Building System with Office Personalized Whitening Product
  • 7/1/15 Lompoc, CA: Always at the forefront of safe and effective whitening, DenMat, a leading manufacturer of innovative esthetic dentistry and advanced oral health solutions, is pleased to announce a variety of new additions to the LumiSmile White Professional Whitening product line. Notably, the in-office and take-home whitening solutions utilize a new brand platform, "Whitening for every smile," to reemphasize the importance of whitening in a practice, and help the dental professional get more patients to say yes to whitening while continually delivering strong results, with minimal sensitivity, at an affordable price to the dentist.

    DenMat’s new brand platform is designed to make every patient feel that professional whitening can make any smile brighter. The platform includes DenMat’s new Practice Building System featuring a bulk package with 50 individually wrapped, personalized whitening syringes and attention grabbing, high-impact marketing materials, such as patient brochures, counter cards, posters and more. "There are so many ways to whiten today, but only dentists have the power to give patients the safest and most effective whitening results possible," said Danielle Hyman, Product Manager at DenMat. "We want to help dentists wake up their whitening programs and grow their practices with LumiSmile White using these new tools."

    Other additions include a new take-home option without fluoride that is available in the same concentrations and packaging as the current take-home offerings. As well, the in-office system is now offered as a convenient combo kit, with patient take-home syringes for whitening touch-ups at home. About DenMat: Since 1974, DenMat has been a leader in high-quality dental products for dental professionals in more than 60 countries around the world. DenMat makes and assembles most of its products at its world headquarters on the Central Coast of California. The company offers products in three main categories: Consumables, Small Equipment, and a full-service Dental Laboratory. DenMat’s trusted brands include Perioptix® loupes and lights, LumiSmile® White, and Lumineers®, the #1 patient requested thin veneer. For more information, visit or call 1-800-4DENMAT (1-800-433-6628).

  • 05/27/2015 DenMat Hosts Leadership Lompoc Valley Class of 2015
  • Since its move to Lompoc in 2012, DenMat has been committed to focusing its support on our local community. On Friday, May 15, 2015, DenMat hosted the Leadership Lompoc Valley (LLV) Class of 2015 for a presentation by CEO Steve Semmelmayer, followed by lunch and a tour of the headquarters offices, manufacturing and dental lab. Each year, the LLV class is comprised of local business people who spend one Friday a month getting an inside look into the workings of the Lompoc community with eight themed Topic Days. As one of Lompoc’s largest employers, DenMat has been a supporter of the LLV program since 2013. The May 15th Topic Day was focused on Business and Economics.

  • 05/27/2015 Young Patient Treated with Snap-On Smile® After Medicaid Stops Paying
  • May 27, 2015 – LOMPOC, CA - DenMat, a leading provider of dental and oral health solutions, is pleased to offer Snap-On Smile as a worldwide innovative treatment to restore dental patient esthetics and functionality.

    In the story below, ABC 13 Eyewitness News in Houston, TX documents a smile restoration for 16-year-old patient Mercedes Zavala. Houston dentist Teri Alani, D.D.S. prescribed Snap-On Smile to Zavala as an alternative treatment after her Medicaid insurance policy failed to provide for the cost of permanent implants. Zavala had prepared to receive implants by undergoing orthodontic treatment throughout the past five years, but without Medicaid, the full cost of the final treatment would have to be paid out-of-pocket by Zavala’s sister and legal guardian, Alexandra Stanick.

    “And here we are at the end, and we are being told no, it’s considered cosmetic surgery. It’s going to be $13,000,” said Stanick.

    Fortunately, Alani was able to offer Zavala an affordable treatment option. Snap-On Smile offers both the look and feel of natural teeth at a fraction of the cost of permanent implants.

    Follow this link for the full story:

    About DenMat:
    Since 1974, DenMat has been a leader in high-quality dental products for dental professionals in more than 60 countries around the world. DenMat makes and assembles most of its products at its world headquarters on the Central Coast of California. DenMat offers three main product categories: Consumables, Small Equipment, and a full-service Dental Laboratory. DenMat’s consumables include well-known, trusted brands, such as Geristore®, Core Paste®, Tenure®, Ultra-Bond®, Infinity®, Splash®, Precision®, Perfectemp®, Atridox® and LumiBrite®. DenMat’s small equipment includes a broad suite of products, including NV®, SL3®, and SOL® soft-tissue diode lasers, Rotadent® power toothbrush, PeriOptix® magnification loupes and lights, Flashlite® LED curing lights, and Velscope Vx® – the world’s top choice for oral lesion screening. DenMat is also the home of the world’s #1 patient-requested thin veneer, Lumineers®. This worldwide brand is now better than ever and backed by Thinnovation® continuing education platform. DenMat’s fresh multi-disciplinary approach to anterior esthetics features advanced digital scanning, proprietary design software, and 3-D printing – all hand-finished by skilled lab artisans in California. DenMat also proudly features Snap-On Smile®, the ultimate provisional or long-term removable appliance. For more information, visit or call 1-800-4DENMAT (1-800-433-6628).

  • 10/03/2014 DenMat Launches Tenure4G Dual Solvent Bonding Agent
    Charities benefit from DenMat Donation
  • 06/23/2014 DenMat Launches UltraBond Clear Veneer Cement
    Zila’s Dental Products Have Moved to DenMat’s Central Coast California Headquarters
  • 03/25/2014DenMat announces the arrival of LumiSmileTM White
  • 02/25/2014DenMat Lab and iTero® Digital Workflow Launched
  • 02/20/2014DenMat Acquires Substantially All Dental Assets of Zila, Inc.
  • 10/31/2013DenMat Launches SplashMax Premium VPS Impression Material
  • 10/29/2013
    VELscope® Vx from LED Medical Diagnostics Inc. is the
    World's Leading Adjunctive Screening Device for Oral Cancer
  • 09/06/2013DenMat Launches Perfectemp10 Temporary Material
  • 07/25/2013DenMat Sponsors Event Benefiting the Juvenile Diabetes Research Foundation
  • 07/18/2013Lumineers® Launches New Consumer Website
  • 07/15/2013
    Dental Innovator: How DenMat's expanding line of smile improvement solutions
    put the company on top
  • 06/21/2013Midmark Corporation Outfits DenMat’s New Dental Learning Center
  • 05/29/2013DenMat/Dental Products Report 2013 Destination Education CE Forum Partnership
  • 05/28/2013DenMat's New SOL™ Soft Tissue Laser... Now Shipping in Canada
  • 03/08/2013
    DenMat Launches THINNOVATION™, a Multi-Disciplinary Approach to
    Minimally Invasive Aesthetics Using the Latest Advancements in Lumineers®
  • 12/03/2012
    DenMat Announces Signing a Purchase Agreement to Acquire PeriOptix Inc.,
    Leading Provider of Magnification and Illumination Technologies
  • 11/02/2012DenMat Announces New Vice President of International Sales
  • 10/02/2012
    The New LUMINEERS® Local Program Is Bringing The #1 Patient-Requested Veneer
    To Dental Laboratories Across America
  • 09/26/2012DenMat Announces Global Distribution of VELscope Vx® Enhanced Oral Assessment System
  • 07/26/2012DenMat's brand new website with e-commerce functionality is live!
  • 05/16/2012DenMat Relocates to Lompoc to Accommodate Growth
  • 01/06/2012DenMat Acquires Restorative and Impression Products from Discus Dental, LLC
  • 11/15/2011DenMat Holdings acquired by Centre Partners and Mill Street Partners